Truck Dealers – Here’s How We Can Help You Sell More Trucks
I have talked with many commercial truck salespeople over the years, and I can tell you (no surprise!) that the most important thing for them is simply to sell trucks.
To do that, they must understand and communicate the value of that vehicle to the prospect. Some truck components have widely-understood (if limited) value. The tires will help get you where you’re going, and perhaps improve the quality of your ride. The windshield wipers will improve visibility in inclement weather. The brakes will help ensure you can stop when you need to.
But answer this question for me: What is the one component that adds significant value, curb appeal, and practicality by helping the individual customer match his/her specific vocational needs to the truck that’s required to get to the job site?
It’s the truck body.